Novamobili opens its first monobrand store in Dubai
A new space in the United Arab Emirates supporting the brand’s international growth.
Within the prestigious spaces of Studio 971, a reference point for interior design in the United Arab Emirates, Novamobili has opened Novamobili Store Dubai by Studio 971.
The new store is located inside the Soho Building, overlooking Sheikh Zayed Road, one of Dubai’s main thoroughfares. A venue recognized for its ability to host and showcase high-end design, frequented by an international clientele attentive to project quality, materials, and living culture.
This creates a context in which design becomes language and a storytelling tool, and where contemporary living finds new forms of expression.
Inside the store, the layout guides visitors through Novamobili’s furnishing philosophy.
At the heart of the space is the Dedalo system, presented in different configurations that highlight its flexibility of use.
The night area is interpreted through the Perry and Stave wardrobes, complemented by the Break walk-in wardrobe with the Aristotele island, while the living area completes the journey with the pairing of the Torii table and the Rose chairs.
The Dubai space thus joins the network of projects through which Novamobili expresses its vision of living in international markets.
