Novamobili opens its first mono-brand store in Rome
Rome joins the Novamobili retail network
Novamobili opens its first mono-brand store in Rome, marking a new step in the brand’s growth and in the expansion of its international retail strategy.
The new space is located at Via Arenula 55, in the heart of the historic city centre, overlooking the Tiber and just a short walk from Tiber Island. The 200 sqm showroom features large panoramic windows that connect interior and exterior, offering an immediate and authentic expression of the Novamobili lifestyle.
Developed in collaboration with Fattorini, a long-standing partner and a key design reference in Rome, the project is conceived as a clear and recognisable expression of the Novamobili identity. The store is designed to inspire clients, architects and interior designers through carefully curated settings and a strong focus on design culture.
The opening in Rome represents a strategic milestone for the brand, which has always maintained a strong connection with the city. It is part of a long-term vision aimed at strengthening Novamobili’s presence in Italy and abroad, alongside traditional distribution, through a growing network of mono-brand spaces focused on design language and iconic products.
Collections, systems and a space for design
The Rome showroom presents a comprehensive selection of Novamobili collections, offering a clear and cohesive overview of the brand. Making its debut in the city, the new Dedalo system (2025 launch) is showcased both as a living room bookcase and as a walk-in wardrobe, highlighting the design versatility that defines the Novamobili approach.
Alongside Dedalo, the space features some of the brand’s most iconic products, from storage systems and upholstered furniture to beds and tables, creating fully coordinated, customisable interiors aligned with the brand’s vision.
Conceived as a place for exchange and design, the new store is designed to foster dialogue with architects and designers, supporting the development of tailored solutions and the sharing of the creative process with the end customer.
