Flagship store Zurigo

Viaduktstrasse 85, 8005 Zurigo


In the heart of the vibrant Zurich West, the arches of the railway viaduct converted as part of an ambitious urban renewal scheme are now home to the first Novamobili Flagship store on the other side of the Alps.

A pedestrian thoroughfare five hundred metres long and punctuated by thirty-six arches housing boutique fashion stores, design studios and art galleries, as well as a covered market selling local products: this is the Im Viaduktcentre, Zurich's urban space that has been redeveloped and turned back over to the contemporary city as a result of the project by Swiss architectural practice Em2n.There was no better location for the third Novamobili Flagship store, the first outside of Italy. The display space bears the stamp of Visite Privée by Raoul Sanchez, a leading Swiss and European interior design firm that collaborated on the project, and whose sense of style and attention to detail are a perfect match for Novamobili's style.