The Japanese designer has developed two new offerings for the living area sharing a common feature: the ability of the object to transform. "It's not form alone that defines their personality, rather it's the continuous changing of materials and colours with which they are paired that makes them unique" states Kawamoto. The Kuri sideboard plays with the concept of personalization: in point of fact, it is designed so that users get to choose materials and colours, mixing and matching them at will. The Origin armchair, on the other hand, takes women as its inspiration, both in its sinuous forms and in its versatile ability to change and morph into different combinations.
The creative duo have turned their attention to the Novamobili living room with their Float series of sideboards. This new project plays with the concept of support and storage, based on the idea of reinstating the importance of each of the elements making up the piece of furniture. "So - as the designers point out - by moving the legs to the outside and putting the screws that hold everything together in clear view, the function is made known and every detail is on display and given the same importance." The Sunny table, on the other hand, is defined by light and essentiality and features a top supported on three simple metal legs joined by as many "arms": a reflection on the relationship between the limbs (the supports) and their function.
Creative duo Zanellato/Bortotto have designed two new chairs for the living room that are simple in shape yet defined by stylish details. With its soft, pared-back lines, the Rose chair has been skilfully crafted, in large part using old-fashioned workmanship, with each element finished by hand. Haiku is an elegant-looking upholstered armchair that plays with the juxtaposition of different materials and finishes. "For us, colour is a key element of our work - explain the designers - it gives a unique angle on the design of a piece of occasional furniture as well as on that of a space. The application of a certain colour can be a tool used to help make a room more effective, or an important aesthetic detail for bringing out the shapes of an object and giving it unprecedented distinguishing features.
For the living area, Matteo Zorzenoni has designed the Hanami and Torii tables whose lines and technical features become clearly recognizable formal solutions. Painstaking cabinet-making expertise can be seen in the quality of these pieces, allowing them to sit happily in a variety of different settings" explains the designer. He has added to the upholstery catalogue with the Velvet sofa and armchair, which stand out for their enveloping volumes and a strong connotation in their forms. Adding the finishing touch to his all-encompassing work for the living area, Zorzenoni has developed the Cliff occasional tables - monolithic-looking pieces - and Navy, a chair whose dynamic line belies its relaxed feel, fitting perfectly into any room.
With its distinctive modularity, the Pontile system can adapt to suit the space requirements of a whole host of different situations, becoming a solution capable of offering alternative storage options in various rooms of the home, such as the study, kitchen, bedroom, etc. "In this case, it was the colour that inspired me, or rather, the extensive range of colours and finishes that Novamobili has managed to develop over the years and that I wanted to incorporate into this design" Philippe Nigro points out. "The idea is to give the user the freedom to choose the colour of the shelves and allow the colour to be extended to the uprights, which constitute the real backbone of the design. Made up of extruded aluminium profiles, these elements are designed to accommodate a front strip - in the chosen finish or colour - and house cables for wiring, where necessary, or allow the height of the shelves to be adjusted, hiding the holes.
Founded by Giorgia Zanellato and Daniele Bortotto, the design studio based in Treviso in Italy's Northeast is once again teaming up with Novamobili, developing two new chairs that are contemporary and stylish yet have an easy feel to them.
Of Japanese descent but now a naturalized Italian, Makoto Kawamoto lives and works in Milan in the field of design, graphic design and interior architecture. For Novamobili, he has developed two new offerings for the living area.
The design studio based in Venice founded by Enrica Cavarzan and Marco Zavagno - which was involved in the Inspirationals installation created for the previous edition of the Milan Design Week - is once again joining forces with Novamobili and presenting two new living area designs at the 2017 Salone del Mobile.
The style that is his hallmark and has made him one of the most promising Italian designers is his continuous exploration of materials and discovery of their unexpected potential. With his particular attention to detail and constant research in the world of high-quality craftsmanship, Zorzenoni has designed five new living room products for Novamobili.
The distinctive stamp of Philippe Nigro's work comes from the pairing of experimental research with a pragmatic analysis of the savoir-faire of the clients he works with. Following the presentation of the special project Archives at last year's International Furniture Show, the French designer has once again teamed up with Novamobili, designing a new modular shelving system that is flexible in its configuration.
This year, Novamobili is celebrating its 50th anniversary and has chosen the upcoming Milan Design Week to reintroduce itself with a made-over image and a new collection of living room furniture, stemming from its collaboration with some of the most exciting designers on the international design stage and meticulous exploration of fabrics, textures and colours.
Novamobili is continuing its exploration into contemporary trends and the theme of colour, revealing a cheerful yet elegant and creative personality.
Today, we are seeing a new chapter in its story take shape, made up of colourful pages: "A colourful story".
Pop in and see us at the Salone Internazionale del Mobile 4-9 April 2017, Hall 12 Stand B25 C22.
We couldn’t possibly miss our date with Imm Cologne this year either!
From 16th 22nd January we will be telling you all about our systems and wardrobes, our day and night collections and our ideas and projects for 2017.
We look forward to meeting you at hall 11.3, stand R-002.