To celebrate their inaugural exhibition at 100% Design, design furniture brand Novamobili have announced an exclusive collaboration with British action painter Ben Mosley.
The artist has used as canvases two Doll chairs from the latest Novamobili collection, and has transformed them into unique artworks, taking inspiration from British and Italian landmarks, and capturing the two nations’ vibrant creativity and design excellency. The two chairs will be displayed at 100% Design during the London Design Festival.
Ben Mosley will also paint new works live at the Novamobili stand, creating original artworks during 100% Design, and will perform his action painting on the Italian brand’s Alfa wardrobe. For this commission, Novamobili wished to pay homage to London’s unique atmosphere and design, and create a metaphorical bridge between Italian and British design cultures.
Rome landscape Doll chair. Ph © Ruth Ward
London landscape Doll chair. Ph © Ruth Ward
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